Low Cost Marketing Ideas: Bartering

Uncertain economic times call for creating marketing ideas. When sales slow and businesses start to struggle, it is usually easy to look at your marketing budget as an easy target for cutting. The problem is you take a chance at loosing market share to your competitors. During economic downturns, your target market shrinks which can result in less new customers. If you cut your marketing budget, you take a chance at loosing market share, which means fewer customers. When the market rebounds, your share is still smaller and your competitors might have the edge. Look for ways to market smarter during tough economic times and consider trading out services or products for advertising better known as “bartering”.

What’s In Your House?

Today in church, I heard a message that really struck me. It was the story of Elijah and the widower with her two sons. Most of you are asking why church has anything to do with business and marketing. As I listened to the sermon, I asked myself the same question. I found this story unique because it struck me that this message has a great deal to do with our businesses.

Low Cost Marketing Ideas

Now that I have placed a few of my older articles on my blog, I thought it was time to start some timely articles. Over the next few weeks, I am going to cover some low or no cost marketing ideas to help you get your small business off the the ground. Most people know these ideas as Guerrilla Marketing. As a small business owner, I have always been a fan of Guerrilla Marketing. Most people just starting out in business have a limited budget to start so they choose to not put money into marketing. This is of course a mistake because marketing doesn’t have to be expensive. Guerrilla Marketing is the art of using marketing ideas that are “out of the box” and low cost. This week, we will cover the first of several Guerrilla ideas.