Are You a Business Person or a Person in Business?

As a marketing and advertising professional, I have asked this very question many times to customers that I consult with. “Are you in business or a business person?” It isn’t meant to be rude or cut a business owner down, but rather to help them think about how they are currently managing their business. Too many people enter the world of small business ownership blindly without really having a good plan and the means to execute that plan.

You’ve Started a Small Business, Now What?

You have paid your licenses, set up your company, bought your equipment and now you’re a small business owner. So, what’s next? In the movie, “Field of Dreams”, the catch phrase was, “If you build it they will come”. In the business world, it doesn’t work that easy. In order to get customers to your door, you have to market your business.